🇪🇺 Brand Identity - 2025

As part of the rebranding initiative to unify visual identities within the endurance racing pyramid (WEC, ELMS, MLMC, and LES), my task was to design a fresh, modern, and sport-oriented graphic identity for the

Ligier European Series.

This project aimed to capture the competitive and dynamic spirit of the championship while maintaining consistency with the other series. The new identity had to meet specific requirements:

- Modularity and quick adaptability: ensuring swift updates during race weekends, with easy adjustments for digital and event materials.

- Modern and visually engaging design: appealing to a younger, connected audience while staying true to the core values of motorsport.

The result is a flexible, impactful identity tailored to the fast-paced demands of race weekends, blending innovation with precision.

On collaboration with ELMS Team.